It seems that despite himself and his abrasive personality, Kanye West is bigger than ever before. The controversial rapper who is also Kim Kardashian’s other half is currently the most commercially successful he’s ever been and he shows no n of slowing down.
A political posturer who has claimed he want to run for president, the man who’s Tweets make people see red and the heart of a recent religious resurgence in Hollywood, West is commercial gold. He’s come a long way from stealing the microphone from Taylor Swift at the VMA’s, asking Lady Gaga if she knew about cameras and taking cheap shots at Hedi Slimane, and it’s all culminated in the release of his new album, Jesus Is King.
Yes, the man who once sang songs with lyrics like “Whip that, bitch out, Tits out, oh s**t, My dick out, can she suck it right now?” and “I know it’s corny bitches you wish you could unfollow, I know it’s corny n****s you wish you could unswallow” has found Jesus. And not only has he found him; he’s made an album about finding him. Jesus Is King is a megachurch album that is masquerading as a 12 song list, and it’s a direct tie in with Kanye’s latest passion project. The church.
Not only has he embraced Jesus and sung about it, the man has also started a church. His travelling religious experience dubbed Sunday Services has become hugely popular too, and major celebrities have been flocking to the different venues that worship has taken place at. He even held a Sunday Service at Coachella, which many would most likely assume was for the publicity, and would probably be right.
While some may believe that Kanye has finally found Jesus, or believes he IS Jesus or something along those line, many are seeing his newly found faith as a thinly veiled effort to dodge taxes. Of course the new album hasn’t exactly helped to squash these rumours as some of the lyrics include The IRS want they 50, plus our tithe. That’s why I charge the prices that I charge”. And its true his albums aren’t cheap, but many fans would happily use their Aussie online pokies winnings just to get their hands on them.
Faith based organisations in the USA make a huge amount of money, and the tax breaks are far greater than those afforded to musicians, so Kanye’s new-found religious conversation and subsequent album could easily be a great big F you to the federal government.
There is no denying that regardless of whether or not he really has embraced the faith and is on the verge of becoming a pastor, Kanye is in a hugely powerful position financially. He’s also not shy to have tried every avenue to make money, famously asking Facebook for a Billion dollars on Twitter and stirring up controversy on every platform he could, from politics to the entertainment world.
His new album is already gaining traction on the charts though, and there is one thing for certain. Kanye West’s religious convictions are making him big bucks in the music world.