Taylor Swift is one of the world’s most popular singers and she has no problem filling stadiums with fans; all who have often paid huge sums of money to see the Blank Space and Look What You Made Me Do singer live. But her Reputation Tour hasn’t all been smooth sailing and fans who had purchased front row tickets for the performance at Manchester’s Etihad Stadium were recently let down badly.
Just a few days before the concert was set to take place, fans that had purchased front row tickets received an email or text saying that their seat numbers had now changed, due to ‘stadium problems’. What these issues were, was not elaborated on, although it must surely be important, as the set ups for these kind of gigs are enormous, and safety of patrons is always of paramount concern. Rumours have circulated that there had been a miscalculation with the stage, and more space was needed for it than originally planned. Whether this is true or not remains to be seen, and is bad planning on someone part.
Ticket Holders Shifted Further Back
The fans that received the message from concert promoter Ticketmaster saying that their ticket numbers had changed due to the stadium problems, were issued with new seats, and soon found that these were a lot further back. Several blocks in fact. This means that after having booked a front row spot, a huge number of fans will now be watching Swift from a lot further back, and the promised view may not be as good at all. Some reported that their tickets had been purchased for row A and they were now in row D, which was a huge jump.
Understandably, fans were irate, especially considering the message was sent at 8.01pm, when the Ticketmaster offices were closed. Irritations also ran high when they noticed that there were still tickets for sale for the concert online, as this raised questions as to why space concerns would even be raised if the show were not sold out.
A Major Financial Loss
Fans who spent a lot of money to see their idol up close and personal are understandably furious, and some even spent the equivalent of a months rent or all the money they won at betting sites to secure a front row spot. Now, they may be as far as 16 blocks away, and will, in the words of one irate customer “only see a little blob”.
Ticketmaster has yet to comment on the incident but fans are extremely upset, especially those who were taking their children. Swift has fans across all age groups and many of them re young kids or tweens. Parents had shelled out big bucks for a once in a lifetime opportunity for their kids, and are now having to tell them that they’ll be going to a concert that they may as well watch on TV, as they’d have a better view.